Amazon Prime Day deals 2015 - our pick of the best Prime Day deals

Pick up a bargain on Amazon's new Prime deals day

Amazon is 20 years old on Wednesday and to celebrate, it's launching Amazon Prime Day - a day of big deals on tech, games and more for Amazon customers worldwide.
Amazon promises "more deals than Black Friday for one day only" which means bargain prices - some of which will last all day, and some only for a few hours. For more information about how Prime Day is going to work, read our guide below.
But first, here are some confirmed pre-Prime Day lightning deals that will be going live on Amazon UK throughout Monday and Tuesday...
Beware - you need to be an Amazon Prime member to get Prime Day deals. But if you don't want to pay for that, you can be sneaky and just sign up for a one-month free trial!

Pre-Prime Day lightning deals:

The following are Amazon lightning deals that will go live for a limited time on Monday and Tuesday. Unfortunately Amazon hasn't told us what time these deals will beome active but it looks like they'll go in the order we've put them in, top to bottom. Sorry we can't be more accurate - we'll be more specific with the actual Prime Day deals on Wednesday.
Android tablet: Lenovo S5000 7" Tablet (Quad Core 1.2GHz, 1GB RAM, 16GB eMMC, WLAN, BT, 3G, 2x Camera, Android 4.2) - save 40%
Laptop: Lenovo G50 15.6-Inch Notebook - save 24%
Laptop: Lenovo Z50 15.6-Inch Notebook (AMD A10-7300, 8 GB RAM, 1 TB HDD, WLAN, Integrated Graphics, Windows 8.1) - save 27%
Laptop: Lenovo FLEX 2 15.6-inch Full-HD 1080p Convertible Touchscreen Laptop - save 23%
Laptop: Lenovo FLEX 2 14-Inch Convertible Touchscreen Notebook (Red) - save 25%
Laptop: Lenovo FLEX 2 14-Inch Convertible Touchscreen Notebook (Black) - save 25%
Laptop: Asus X200MA 11.6-Inch Touchscreen Notebook (Black) - save 25%
Laptop: Asus X200MA 11.6-Inch Touchscreen Notebook (White) - save 25%
Monitor: ViewSonic VX2263SMHL-W 22 inch FHD SuperClear IPS LED Monitor (2ms, HDMI/VGA, MHL, White) - save 28%
Printer: Canon MAXIFY MB2050 All-in-One Home Office Printer - save 39%
Printer: Canon MAXIFY MB2350 Wifi All-in-One Home Office Printer - save 24%
Printer: Canon MAXIFY MB5350 Inkjet Printer - save 22%
Monitor: Samsung S24D390HL PLS 23.6 inch LED HDMI Monitor - save 25%
Hard drive: WD 1 TB My Passport Ultra Anniversary Premium Hard Drive - save 20%
Range extender: TP-LINK TL-WA860RE 300Mbps Universal Plug-in Wi-Fi Range Extender/ Booster - save 24%
Powerline: TP-LINK TL-PA4020 KIT AV500 Two-port Powerline Starter Kit - Twin Pack - save 22%
Network switch: TP-Link TL-SG1008D 8-Port Unmanaged Gigabit Desktop Switch - save 21%
Range extender/WiFi USB: Belkin N300 Universal Dual Band Wi-Fi Range Extender/Wireless Signal Booster USB Adapter - save 35%
Switch: Netgear GS108UK 8-Port Gigabit Ethernet Unmanaged Switch - save 38%
SD card: SanDisk 32 GB Ultra Micro SDHC UHS-I Class 10 Memory Card up to 30 MB/s Read - save 30%
SD card: SanDisk 64 GB Ultra Micro SDXC UHS-I Class 10 Memory Card up to 30 MB/s Read - save 30%
SD card: SanDisk 32 GB Ultra SDHC UHS-I Class 10 Memory Card up to 40 MB/s read - save 25%

Confirmed Prime Day deals (Wednesday 15th July):

OPPO R5 (UK Version, Silver)

• Link to this deal
• Time: 12.10 – 14.10
• Price: £199.99

OPPO Find 7 (UK Version, White)

• Link to this deal
• Time: 13.10 – 15.10
• Price: £249.99

Here's everything you need to know about Amazon Prime Day:

When is Amazon Prime Day?

Amazon Prime day 2015 takes place next Wednesday - that's July 15. Amazon will start offering deals on its websites from midnight (that is, 00:00 on the 15th) in each participating territory. There will be seven main deals available throughout the day, with lightning deals going live every 10 minutes.

Which countries will Prime Day be happening in?

The US, of course, but also the UK, Spain, Japan, Italy, Germany, France, Canada, Austria and Greece. We're lying about Greece.

Can anybody take part in Prime Day?

No, you need to be an Amazon Prime member. If you aren't already signed up, Prime is $99 / £79 per year.
For that you get access to Prime Day plus access to the Amazon Prime Instant Video streaming service, free ebook borrowing, unlimited photo storage and free delivery on Prime-eligible items (within 1 hour if you live in one of a handful of London postcodes or some US cities). If you're a parent, your Prime membership also enables you to join Amazon Family to get 20% off the price of nappies.

Can't I just sign up for a 30-day trial, order loads of stuff and then cancel the membership?

Yes, you could. Amazon thinks you should: "try Prime today and get immediate access on 15th July", the Prime homepage says. Amazon clearly hopes that you'll sign up for Prime and either be blown away by the service or so disorganised that you'll forget to cancel. Either way, it's clearly going to get some new Prime members out of it.

What sort of deals will there be on Prime Day?

That's an excellent question, and Amazon hasn't really answered it. It says there will be "thousands of Lightning Deals and seven popular Deals of the Day".
If you haven't seen Amazon's lightning deals before, they're limited-time or limited-amount offers that can offer huge discounts on a fairly random selection of things: in recent weeks the list has included whiskies, watches and fitness monitors; at the time of writing there's 60% off a garden hose and 81% off a fancy watch on Amazon UK.
Amazon offered loads of lightning deals during Black Friday 2014 and there were definite bargains to be had, but as you'd expect the best ones sold out very quickly.
Here's what Amazon has to say about its Prime Day deals. "Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials." That's not really narrowing it down, is it?

What should I do in the run-up to Prime day?

Assuming that Prime Day is going to be as exciting as Amazon says it is - and if it's going to have more deals than Amazon's Black Friday selection, then it might just be - then it's a good idea to do two things:
1. Set a budget for whatever bargains you want to blag, and
2. Have an idea of what you actually want to buy before you go in.
Hoping for a good deal on an HDTV? Look at what's out there, read our reviews and be prepared to be flexible: while we're sure Amazon will discount all kinds of electronic and electrical items, the likelihood of it slashing the price of a specific model you've had your eye on for ages is close to zero.
Think in terms of specifications, not specific models: that way you'll be able to tell instantly whether a bargain is the right bargain for you, or just money off something you don't really want.

What else should I watch out for?

In retail, bargains aren't always what they seem. We've seen Black Friday deals that looked like massive discounts but which were based on sky-high prices that nobody was expected to pay - the electronic equivalent of supermarket wine promotions and the sofa firms who always seem to be having massive sales - and high-profile sales are a great way of getting shot of end-of-line stock or of selling products bought in specifically to sell at low prices.
Back in 2013, the Wall Street Journal described retailers' sales practices, including Amazon's listing of a $1,799 Samsung HDTV with 45% off the sticker price: a month previously, the same set was $997.99.
Retailers are also known to raise prices in the run-up to big sales events, so for example in the weeks before Black Friday prices of all kinds of goods just happen to go up. Funny, that.
Will Amazon do any of those things? We don't know, but even if it does, we're here to help...

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